Innovate Your Fashion!

Technology brings us easiness and comfort in life. We are fortunate enough to live in a world where modern technology is serving us in every aspect of life. Few years back talking while walking was just a dream; mobile phone gave embodiment to this dream. Wherever you go for whatever reason, you can be in touch with your family, and friends. For those who live away from their homes for various reasons mobile phone is not less than a blessing of God. Whenever they feel homesick, they just have to press a few keys and they can hear sweet voices of people they love.

This function of conversation mobile serves till yet but latest mobile phones have changed their faces completely. These modern gadgets not only enable you to make phone calls but also provide you many more facilities. The built in camera in a mobile phone facilitates you to capture golden moments of the life in form of digital pictures. You can transfer these pictures on your PC and even send it you to your friends. Everyone who has a mobile phone is an amateur photographer whose capabilities are not less than a professional photographer. Auto-focus digital technology, high resolution, video stabilizing technology, and built-in sharp flash light are the functions which are available in modern mobile phone.

Modern telephone can entertain you by playing music and video clips. Transfer your favourite piece of music from your PC to your cell phone and play it whenever you like. Some mobile phones come with storage capability upto 4GB which means you can store numerous MP3 songs and video clip in your phone. FM radio in a mobile phone is comparatively old feature but there is not a minute reduction in its significance. Blue tooth and infra-red technology enable to get and send valuable data whenever you require it. Many of Nokia’s models like N80 and Nokia 6111 give the joy of proud user of these facilities. Anywhere and anytime internet access, only a mobile phone can provide you.

The features related with mobile phone are numerous; it depends upon your choice for which feature you go for. Every make and model has its unique plus point, to compare features of different makes and models of handset, internet is the best medium. On internet mobile shop almost all models of different companies are available at the same places. Here comparison is easier and quicker; you can easily find set better suits at your requirement. Bargaining is easier at online purchase of mobile phone at online mobile phone shop.

Online mobile phone shop is the name of the company which makes it easier for the customer to purchase handset, mobile’s accessories, and sim free mobile phone. Here you can place your order just at a click of a mouse. The same company arranges insurance for your valuable mobile phone so that you will not suffer from any damage or theft. With all these facilities mobile phone shop is a paradise for all technology lovers.

Jewelry is a most important part of fashion from the very long days. In the past it is worn as a status symbol, as well as to keep the womens safe from evils. Early in history, jewelry was a mark of status of some sort. Perhaps the only people who could wear it were of religious importance, or perhaps they were the only people who could afford it. You’ll find that even though the handmade beaded jewelry from early eras seems primitive to our eyes that it was still crafted with care. For instance, the twisted torques, close fitting necklaces that were worn by the Celts, was often a sign of both manhood and wealth. Later on, jewelry was a mark of privilege and leisure; it was a show that not only could you afford to feed yourself and your loved ones, but that you could spend a lot of extra money on beautiful things. During the Victorian age in Europe, handmade beaded jewelry started taking the shapes that would be very familiar to those of us who wear jewelry today.

The Victorian era had a very strong interest in death and funerary arts, though, and this was often eerily represented in so-called mourning jewelry, where people would snip hair from their departed loved ones and weave it into lockets, broaches and rings. Sometimes this jewelry would get very elaborate and it could be quite beautiful, especially when different shades of hair were used. The beginning of the twentieth century saw the beginning of fashion jewelry. Costume jewelry, far from being as cheap or as disposable as the name implies, was actually meant to be jewelry that complemented one particular outfit. Various precious metals and gems could -and often did!- go into the production of costume jewelry. Today, we are experiencing a real renaissance as far as jewelry goes, and whether you love fine handmade beaded jewelry or simply love adorning yourself with something new every day. Take a look and see what sort of impact the right piece of jewelry can have on you! Feel sexy, alluring and provocative! Discover custom handmade jewelry designed to enhance your individuality and compliment your beauty. Go now and indulge yourself with affordable uncommonly unique Fashion handmade Beaded Jewelry. Given the fact that Fashion jewelry has played such a role in human history, it is no wonder that Fashion handmade beaded jewelry makes such an important appearance in our myth and legends as well! If you have ever wondered if people were as fascinated with Fashion beaded jewelry in the past as we are today, take a look below for some famous examples of jewelry in our most famous stories. Fashion handmade jewelry is something which you can yourself make and use your innovation. Fashion handmade jewelry always has its characteristic uniqueness that is particular of any handmade thing. No two pieces of handmade jewelry are the same as a matter of fact. They are perfectly natural and come in great variety of colors and designs. They have a charming freshness about them. Handmade beaded jewelry has now become a full-fledged industry wherein the brands have plunged to carve a niche. So its time to get your beads out and start making your own beaded jewelry.

Beautiful jewelry is something one can never have enough; well, I am sure most women would agree with me on this point. If you enjoy wearing jewelry as much as I do, I am sure you must be having enough to start off your own jewelry shop by now! I love going through boutiques for designer jewelry and scrounging around in markets for unique jewelry pieces as well. The markets can have loads of designs in store for you and if you lucky enough, with some amount of haggling, you can be the proud owner of some unique jewelry without really spending too much! But there is one area that I have explored and that is wearing unique handmade jewelry. Such handmade jewelry is a great option as it is easy on the pocket and you can create stunning pieces of jewelry by exercising your mind! Wearing unique handmade jewelry gives one the satisfaction of wearing an exclusive piece! This can also make a very stylish and personalized gift as well. You must note that there are three basic techniques when you are dealing with unique handmade jewelry. The first is where you string the beads; the kind of string you use will depend upon what you are planning to design. To keep a distance between the beads, one can make the use of knots or crimps. Wire is also used to make unique kind of jewelry. Here, beads are used in combination to create snazzy designs. Bead weaving is another technique where in, really tiny beads are interwoven and threaded to make small but intricate patterns.

So, to get the beaded jewelry and fashion jewelry in wholesale basis any body need to search in any search engine like Google or Yahoo or MSN and they will get a lot wholesale basis websites manufacturing and exporting jewelry on worldwide. Just write them an email with your requirements and they will guide you to the rest process. We, at Chatterjee Fashions is an India (State: West Bengal) based wholesale fashion jewelry and wholesale Bedaed Jewelry export unit. We are engaged in todays fashion requirements as well as all old tradition’s in our Jewelry and handicraft items and introduce these cultural home improvement items and fashions to rest of the world. We wholesale fashion jewelry, Beaded jewelry, Ladies fashion Handbags, Ladies hand crafted Handbags, Ladies beaded Handbags, statues and sculptures etc.

Visit us at About wholesale fashion bead jewelry manufacturer, supplier and exporters from India – www.DhimanChatterjee.com

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As EVP at MerchantAdvantage, one of my responsibilities is to analyze multiple shopping cart technologies before integrating storefront data into our Channel Management system.

This is an essential process as it ensures that an online merchant’s data is compliant with our data transport system from which we easily distribute data into various marketing channels, such as shopping comparison sites, comparison shopping engines, marketplaces, such as Amazon, Shop.com and Underbid, and other unique marketing channels such as m-commerce sites, such as iSave.com, mPoria.com, mShopper.com, and review and coupon sites, such as PowerReviews.com and MyCoupons.com.

As I do this, I have established 3 points of analysis to make the process as reliable as possible. As technology changes, and new marketing outlets emerge, I think it is important for each merchant to look at their shopping cart infrastructure and analyze the ease of portability of their data into other systems in order to keep ongoing marketing integration “surprise-less”.

Merchants should perform this type of analysis in between the busy season; let’s say before or after March – ergo after the holiday season and before the summer rush. My suggestion is that a technical person should compile a list of questions to ask their shopping cart vendor, in order to ensure that the online merchant fully understands the “power” and “limitations” of their shopping cart technology and how it allows the online merchant to utilize many other software technologies to help the online merchant grow their business.

To begin, here are some definitions to consider – just so we understand each other.

Portability: A shopping cart’s capacity to integrate into a totally disparate system without losing product data impact.

Data Impact: The scale of impact that product data has functioning independently within an online merchant’s or marketed outside of an online merchant’s website. Product data contained within a an individual shopping cart, and website, may have “high impact” on marketing — as product descriptions, manufacturing names, pictures, pricing, and general marketing is robust and current.

However, if incorrectly formatted and mapped to an outside “software system”, the robust product data will have a “low impact” if it is taken out of its current shopping cart technology infrastructure and put on/within a marketing. In order to maintain product data’s “high impact” it is essential to ensure that the original data is mapped to correspond to the required elements of a marketing channel. This might include updating and creating: varied coding requirements, dropping/eliminating symbols, dropping/eliminating line breaks, adding varied prices and inventories levels, changing pictures and product names, and updating marketing descriptions.

An example of something that can cause “low impact” data on marketing channels is a shopping cart’s capacity to output a “new” product file on a scheduled basis, without encoding or symbols. This type of “new and daily export” yields usable data and not blank columns, or duplicate columns, in a data feed to marketing feed, that then will be rejected.

Marketing Outlet or Channel: A separate system used to market product data and drive sales into an online merchant’s site or on another site on behalf of the online merchant.

Marketplace: A marketing channel where the purchase is made outside of the cart and orders are fulfilled by the merchant. The order may be processed by the marketplace or the merchant, but the merchant is somewhat invisible during the view and ordering process. Examples would be Amazon.com, Shop.com, and Underbid.com.

CSE: Comparison Shopping Engine, a.k.a. Comparison Shopping site. This is a marketing channel where the goal is to drive a consumer back to your shopping cart to complete the purchase there. CSEs may charge the merchant a pay-per-click pay-per-lead or commission from all sales referred by the CSE to the online merchant, such as couparison shopping sites do.

Parent /Child Relationship, Options: Many products have options associate with the product before a final purchase is made, i.e., size, color, etc. This is especially true with clothing. These options show up on web pages and the website directs the consumer to select certain options related to a product before the consumer proceeds to checkout. This is great when the purchase happens on the merchant’s website, but how does an online merchant handle all of these options when exporting data to marketing channels and having to deal with a myriad of taxonomy and mapping issues as they relate to each marketing channel?

To answer this, the online merchant must assess:

1. the origination point of the data within their shopping cart technology

2. the options available to access the date therein

3. portability issues (i.e. ease of output and export)

…ultimately forcing the online merchant to analyze how the data is stored in its rawest form in the original database.

Just because a shopping cart technology can export data does not mean that that data is exported in the “form” that you need it exported. For instance, some shopping cart technologies export feature creates new line items for each option; some may create a field with every possible color/size possibility, while others do not.

Essentially shopping cart technologies, while trying to “play well with other,” simply do not and export features inherent in many shopping cart technologies are not designed to sync easily with the many requirements that are essential to working with marketing channels.

This lack of syncing of data is why we created MerchantAdvantage – to make the communication between systems seamless – and is the NUMBER ONE BREAKING POINT for online merchants to work with, and integrate with, systems and marketing channels out side of the their shopping cart technology.

So what should an online merchant be asking themselves to work effectively and efficiently with marketing channels and other systems out side of their shopping cart technology?

Remembering the definitions I outlined above, here are the questions I ask of online merchants about their shopping cart technology before transporting their data to ensure that we have the same “highest impact” data on/within marketing channels. I would be glad to do it with any online merchant, just give us a call at MerchantAdvantage, or you can do it on your own.

5 Questions to ask about your company data & company to see if your shopping cart is portable:

1. Where will this data be used to market? Marketplaces, CSEs, other marketing channels?

2. Is there a unique identifier for each product that stays the same all of the time?

a. Is that unique number for joined products (options) referenced in all joined products (i.e., do child products reference parent – see definition above)?

3. Are there Product URLs and Image URLs? And do they work?

4. Are there encoded characters, ASCII Characters, Line-breaks, or data anomalies?

5. Can any product data export process be automated?

a. Is the location to where exports are updated and pushed to always available on the internet

b. Is the location updated on a scheduled basis that parallels your shopping cart technology cart updates and changes?

5 Questions to ask to see if your portability is optimized:

1. Is each piece of necessary data stored in separate fields or columns, i.e., manufacturer, manufacturer part number, or availability, and not all clumped together in one general description.

Special Note: Some marketing channels require this data in different orders and formatting unique to their marketing channel.

2. Are the marketing descriptions sensible and concise, containing all important data at the front of the description (within first 100 characters)?

Special Note: descriptions can be indexed/searchable and are usually trimmed to the first set of 100 characters.

3. Is the “Cost Field” present in the export?

Special Note: Adjustments to the “Pricing” and “Marketing” fields may be made at any time of the product data dispersion process.

4. Do the unique identifiers match competitors’ unique identifiers?

Special Note: Consumers will and can see your items when viewing competitors’ products on CSEs.

5. Does my data meet all of the requirements of each requested marking channel that I am trying to get/feed to?

Special Note: Each marketing channel requires different types and formats of data delivery.

Okay, now what?

My suggestions:

1. after each question has been answered and each possible point-of-failure has been addressed then you can move onto the planning and process of into which marketing channels you want to work with and feed your product catalog data.

2. You have taken the most important step of data feed integration and marketing, namely understanding what your shopping cart technology allows you to do and not to do and, most important, understanding what you need to do to make sure that you create and market the “highest impact” data to your marketing channels.

3. Integration is ready to be achieved.

Good luck and if you would like to make your life a lot simpler, give us a shout at MerchantAdvantage, we would be glad to work with you, and start feeding and having fun with over 100 marketing channels, cost effectively, with the most uptime, least surprises and zero technician’s heart attacks!!

Happy Holidays!

– Chip Arndt

chip@eTaildTail.com

chip@merchantadvantage.com

Fashion Has no Borders ™ FHNB Fashion & Accessory Exposé ™:  The Celebration of the Fashion and Beauty Industry.

Do you adore fashion? Have a love of shopping and finding the perfect fit? Well then, get ready because a huge fashion tidal wave is about to hit Western Canada and you won’t want to miss out when it hits Calgary this fall!

Fashion Has No Borders ™ is proud to present their FHNB Fashion & Accessory Exposé ™ on November 18th and 19th from 12 P.M. until 9 P.M. both days. This exposé will offer visitors an exclusive opportunity to discover new fashions, and purchase clothes and accessories that suit them the best. With over 275 of the hottest retailers in fashion, health and beauty products showing off their stuff, this event is sure to attract many people with a knack for style. Not only will shoppers be able to buy for themselves, but this event is being held just in time for Christmas. Find your fellow trend loving companions something special and experience the whole retail experience, all under one roof!

Fashion Has No Borders™ DESIGN AWARDS 2009:

Fashion Has No Borders™ will be the venue for the launch of the much anticipated and stunningly glamorous FHNB DESIGN AWARDS. The evening will acknowledge the best of the best throughout the fashion industry. Glamour and cool will be the essence of the evening, which will incorporate a number of Style Awards.  The winners of the fabulous Most Stylish Calgarian Awards will be announced at the Gala Evening on November 19th, 2009 at 8.00pm followed by an evening performance of the fabulous Runway show. Categories include:

• FHNB™ Young Make-Up Artist of the Year: The prestigious FHNB Young Make-up Artist of the Year Award challenges make-up artists with less than 5 years experience professional experience; the victor will win a once in-a-lifetime chance to create a front cover look, as well as, money and professional make-up training – if the winner has not undertaken previous training.
• FHNB™ Young Hairstylist of the Year: Continuing its commitment to nurturing and developing young talent in the fashion industry, FHNB Fashion & Accessory Expose™ will host a competition to find the Young Hairstylist of the Year. Entrants will be invited to submit a colour photograph of a look that reflects current commercial trends.   The twenty (20) finalists will be asked to recreate the look at FHNB Fashion & Accessory Expose The chosen winner will receive prize money and their creation will be featured on our website, etc

• Energy 101.5 Most Stylish Calgarian: This competition is aimed at fashion students and emerging designers (less than 5 years experience).   This award is a fantastic chance for emerging talent to showcase their designs live on stage at FHNB Fashion & Accessory Exposé™ and get recognition. The winner of this competition will win prize money, their outfit modeled on the FHNB Fashion & Accessory Exposé™ runway. 
• FHNB™ Young Fashion Photographer of the Year: This award will be handed out to a photographer will less than 5 years of experience. This is a unique opportunity to allow amateur photographers the chance to display their talent, receive prize money, as well as a one week placement with a top photographer.

The entry fee of $45 per submission Is open to all Canadian residents aged 16+ (with the exception of any employees, their immediate families or friends, connected with this promotion) with no previous media industry experience, i.e. having done no previous professional magazine/TV/runway/press/celeb styling.

Think you have a creative eye when it comes to fashion? Then apply now! This is a great opportunity to show the world that you have what it takes to be the next big thing in this exciting industry.

For more information go to http://www.fashionhasnoborders.com

Clothing is something we take for granted. For centuries clothes were used as protection – later on they became useful as body adornment as well as a form of nonverbal communication to indicate occupation, rank, gender, sexual availability, locality, class, wealth and group affiliation.

With such nonverbal communication came the term fashion. Of course fashion is more than just clothing, it also includes shoes and accessories. But at the core, what we wear and how and when we wear it, provides others with a synopsis of who we are and what we care about.

Culture plays a role in this interpretation as well. In modern society, we call those who are defining fashion as cultural icons and these are the people newspapers and magazines talk about while others follow.

The idea of putting fashion into magazines for others to examine dates back to the 1700s. Even then, people pored over fashion magazines to see the latest styles. Women and dressmakers outside the French court relied on sketches to see what was going on. The famous French King Louis XIV said that fashion is a mirror. Louis himself was renowned for his style, which tended towards extravagant laces and velvets.

Today we are constantly being bombarded with new fashion ideas with the Internet, videos, books, and television. Movies also have a big impact on what people wear.

Sociologists believe group affiliation is our prime concern with regard to fashion.  As long as some group similarity is identified within the group, our personal fashion whether current or dated can belong to any tribe. It is the sense of belonging marked by how we fashion ourselves that gives us the tribal connection.

At the same time, we as human beings desire differentiation. People are often socially and economically labeled by their clothing or fashion.  In history, the Edwardians were socially stratified into those who wore tailor made clothing down to those who wore other people’s cast offs.  The poor simply looked poor, because the clothes they wore betrayed them. The rich and nouveau riche displayed their wealth through an iconography of signs and symbols that enhanced their body image in the eyes of those that saw themselves as socially inferior.

Today, the purchase of fashionable clothes, fabrics, or accessories is more affordable and easily attainable by many. Dressing nice, choosing your style, being comfortable and classy are all within the reach of most people’s pocketbooks.

Yes fashion is still big business. More people are involved in the buying, selling and production of clothing than any other business in the world. But as long as people enjoy being unique, standing out from the rest and having something new to choose from year to year, fashion will always remain with us, no matter what the style.